Technical Product Manager Job

Job Description

SEO Analyst

One of our client Edukit seeking a skilled and experienced SEO Analyst with a minimum of 1 years of proven expertise in search engine optimization (SEO) and hands-on experience running and managing Google Ads campaigns. The ideal candidate will play a key role in developing and executing strategies to improve organic search rankings, drive website traffic, and optimize online ad campaigns to meet business goals. This role requires analytical skills, technical SEO knowledge, and a strong understanding of Google Ads to ensure maximum return on investment (ROI) for paid and organic efforts.
Key Responsibilities SEO Strategy Development: Design and implement effective SEO strategies to improve organic search rankings and increase visibility across major search engines.
Keyword Research & Optimization: Conduct comprehensive keyword research, competitive analysis, and on-page optimization for target keywords, including title tags, meta descriptions, and internal linking.
Technical SEO: Perform site audits to ensure the website is optimized for search engines, including page speed, mobile-friendliness, and crawlability. Address issues like broken links, duplicate content, and structured data implementation.
Content Optimization: Collaborate with content creators to develop SEO-friendly content that aligns with keyword strategies and improves engagement.
Link Building: Execute link-building campaigns to increase domain authority and overall search visibility.
Performance Tracking & Reporting: Use tools like Google Analytics, Google Search Console, and other SEO software to monitor website performance, provide insights, and present detailed reports on KPIs, traffic, and ROI.
Google Ads Campaign Management:
Set up, monitor, and optimize Google Ads campaigns, including search, display, and remarketing efforts.
Analyze ad performance metrics and adjust bidding, targeting, and ad copy to maximize click-through rates (CTR), conversions, and ROI.
Conduct A/B testing of ads to improve performance.
Required Skills & QualificationsExperience: 1+ years of proven experience as an SEO Analyst, SEO Specialist, or similar role.
Google Ads: Strong experience with Google Ads, including campaign setup, bid management, and performance optimization.
SEO Tools: Proficient with SEO tools such as SEMrush, Ahrefs, Moz, Screaming Frog, or similar platforms.
Analytics: Solid understanding of Google Analytics, Google Search Console, and other web analytics tools.
Technical SEO: Knowledge of HTML, CSS, and website structure as it relates to SEO.
Content Strategy: Ability to develop SEO-friendly content and work with content teams to drive organic growth.
Communication Skills: Strong written and verbal communication skills to effectively present reports and insights to stakeholders.
Attention to Detail: Strong analytical and problem-solving abilities, with a keen eye for detail in monitoring campaign and SEO performance.
Preferred QualificationsExperience with A/B testing tools and conversion rate optimization (CRO).
Familiarity with other paid platforms (Facebook Ads, Google Ads, etc.).
Google Ads certification.
BenefitsCompetitive salary and benefits package.
Opportunities for professional development and growth.