Digital Marketing Executive

Job Description

Digital Marketing Executive – HR Services

About Us:

We are a leading HR services company, providing a comprehensive suite of solutions to businesses of all sizes. We are passionate about helping our clients build strong workforces and achieve their strategic goals.

We provide HR solutions like – Talent Acquisition, Training & Development, PoSH Compliance, RPO, HRO and HR Consulting. We are currently working with organizations across India and providing them complete guidance to build ethical and compliant workplaces with regards to PoSH act. Fave HR Solutions, is a registered MSME with Government of India and is certified under ISO 9001:2015 Quality Management System.

About the Role:

We are looking for a passionate and results-oriented Digital Marketing Executive to join our team and play a key role in driving brand awareness, lead generation, and client acquisition through innovative digital marketing strategies. You will be responsible for creating and executing effective online campaigns across various channels to attract potential clients seeking HR solutions.

Key Responsibilities :

Develop & Implement Digital Marketing Campaigns: Plan and execute comprehensive campaigns across various channels like social media, email marketing, search engines, and the company website, all focused on achieving specific goals.
Craft Compelling Content: Create high-quality content (blogs, articles, social media posts) that resonates with the target audience, educates them, and drives engagement.
Lead Generation & Management: Implement strategies to attract potential customers (leads) through various digital channels. This includes nurturing leads through email campaigns and qualifying them for the sales team.
Social Media Management: Manage the company’s social media presence, including creating and scheduling engaging content, interacting with followers, and growing brand awareness.
Search Engine Optimization (SEO): Optimize the company website and content to rank higher in search engine results pages (SERPs) for relevant keywords, attracting organic traffic.
Pay-Per-Click (PPC) Advertising: Manage paid advertising campaigns on platforms like Google Ads and social media to target specific audiences and drive website traffic or conversions.
Analytics & Reporting: Track, analyze, and report on the performance of all digital marketing campaigns, identifying areas for improvement and demonstrating ROI (Return on Investment).
Stay Updated on Digital Marketing Trends: Continuously research and stay up-to-date with the latest digital marketing trends, technologies, and best practices to optimize campaign effectiveness.
Measure & Optimize: Continuously monitor and analyze campaign performance, make data-driven adjustments to optimize results and maximize return on investment.
Qualifications:

·         Bachelor’s degree in Marketing, Communications, or a related field (preferred).

·         1-3 years of experience in digital marketing, with a demonstrable track record of success.

·         Should be performance orientated and have a proactive approach

·         Strong experience and understanding of SEO, PPC, social media marketing, lead generation and email marketing best practices.

·         Experience with content creation and analytics tools.

·         Excellent written and verbal communication skills.

·         Ability to work independently, manage multiple projects simultaneously, and meet deadlines.

·         Passion for HR industry and understanding of the industry.

Candidates from Mumbai will be preferred.